It’s not unorthodox for popular Japanese convenience store chain, Lawson, to collaboratively market alongside anime characters and series, Madoka in particular – yet this latest campaign is quite elaborate.
With this most recent ongoing advertising effort, magical girls are embedded deep into the heart and soul of every product sold at the Lawson convenience store. The elixir of life we call “water” is topped with the taste of sadism – incidentally in the form of two separate species, mahou shoujo and strange alien creature. The indicators which we use to secure our position in a piece of literature seems to have been infiltrated as well – and even the very books in which we write also look overrun with mahou shoujo.
Not done there, they’ve even raided our calendars – and seemingly spy upon our notes for the week. Apparently, no information may exist without the knowledge of the self-established authority of wide-faced magical girls.
Perhaps worst of all however, as if all the previous is not enough, they audaciously go so far as to insert pages of propaganda amongst our daily utilities – further surrounding us with their suffocating influence, and conditioning tactics design to leave one falling to their knees in unfounded worship.
At least in the most standard scenario, one will be purchasing these items either way – and thus to receive them with some additional pizzazz isn’t much a grounds for complaint.
Oct 22, 2012 @ 16:12 CDT
This is becoming a religion. Kyubey-sama’s water is the best.
Oct 22, 2012 @ 17:06 CDT
It already is, it is called the Church of Madoka
Oct 22, 2012 @ 17:20 CDT
Have you accepted Mado-kami as your lord and savior?
Oct 22, 2012 @ 23:42 CDT
We even have a bible.
Oct 22, 2012 @ 17:38 CDT
Wow, Madoka has become the most overrated anime ever.
Oct 22, 2012 @ 22:30 CDT
Enjoy your life until you get the judgment from the Church of Madoka.
Oct 23, 2012 @ 1:29 CDT
Not really, Madoka is great, so it is good to see that it’s popular, more people should watch this instead of Naruto Shitpuuden and Leach
Oct 23, 2012 @ 2:24 CDT
probably one of those who didn’t even witness or couldn’t even understand the holy series of madoka
Oct 23, 2012 @ 5:14 CDT
Come on, you cant honestly say it deserves all of the praise it got, it was good but not that good
Oct 23, 2012 @ 8:08 CDT
I can honestly say it deserves it, the visuals are top-notch, the story especially, is just an amazing tale of tragedy and struggle and by far the most original i’ve seen, with one of easily the best twists in anime, and the characters, how could you not love each and every one of them, each has a distinct personality of their own, and they don’t fall into anime stereotypes, they’re completely original characters, even mami, who only lived in three episodes has a steady fanbase, the show easily surpasses most anime in every aspect
Oct 23, 2012 @ 7:08 CDT
Its only overated if it is mega popular and sucks, like Naruto. However, Madoka is mega popular AND amazing, so it is rated as it should be. So GTFO
Oct 24, 2012 @ 22:28 CDT
I can’t testify for the anime series, although in the case of the film, all the hype is justified.
Oct 23, 2012 @ 0:06 CDT
If there’s a church of Madoka, can we consider Kyuubi as the devil?
Oct 23, 2012 @ 1:07 CDT
he is considered the embodiment of all evil in this world, along with another one called jyubey
Oct 23, 2012 @ 7:09 CDT
And the witches are basically the demons.
Oct 23, 2012 @ 9:33 CDT
Kyubey is properly like the adversery in the wilderness that a certain carpenter had to defeat in order to job change into a global religious figure.
Oct 23, 2012 @ 10:47 CDT
To sum it all, we can live a peaceful life until this time, thanks to Mado-kami.
She is our Saviour.
She died for our sake.
She gives hope to us all.
ALL HAIL MADOKA!!
Oct 23, 2012 @ 11:02 CDT
couldn’t have said so any better
Oct 23, 2012 @ 2:58 CDT
Plushtoy Lucifer.
Oct 23, 2012 @ 7:10 CDT
So you’re telling me that Madoka Magica WASN’T a daily necessity before?
Oct 23, 2012 @ 21:22 CDT
Woah, and here I though that people were still obsessing that Haruhi Suzumiya was their god. Now there’s a Church of Madoka? Damn, I need to stay on the internet more.