It’s not unorthodox for popular Japanese convenience store chain, Lawson, to collaboratively market alongside anime characters and series, Madoka in particular – yet this latest campaign is quite elaborate.
With this most recent ongoing advertising effort, magical girls are embedded deep into the heart and soul of every product sold at the Lawson convenience store. The elixir of life we call “water” is topped with the taste of sadism – incidentally in the form of two separate species, mahou shoujo and strange alien creature. The indicators which we use to secure our position in a piece of literature seems to have been infiltrated as well – and even the very books in which we write also look overrun with mahou shoujo.
Not done there, they’ve even raided our calendars – and seemingly spy upon our notes for the week. Apparently, no information may exist without the knowledge of the self-established authority of wide-faced magical girls.
Perhaps worst of all however, as if all the previous is not enough, they audaciously go so far as to insert pages of propaganda amongst our daily utilities – further surrounding us with their suffocating influence, and conditioning tactics design to leave one falling to their knees in unfounded worship.
At least in the most standard scenario, one will be purchasing these items either way – and thus to receive them with some additional pizzazz isn’t much a grounds for complaint.