Smile PreCure’s latest episode had the sparkly yellow mahou shoujo going senile for a short while – and the shops of Akihabara were quick to capture the moment and integrate it in their scarily cute marketing schemes.
It’s certainly cute and easily attention grabbing, this one must admit – although it’s also a bit frighteningly off-setting in the same way as one would feel if spotting an injured kitten. One must make the grueling decision of doting her excess amounts of moe – or feeling sorry for her current state of despair. Though nonetheless, it’s definitely an effective marketing tact – and quite a rewarding one as well.
