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Ultra-Massive Madoka Magica Marketing

Jun 9, 2012 @ 4:07 CDT


A figure has been recently announced which, to no surprise, has caused an instant surge of interest, met by an abundance of marketing – a Madoka Magica PVC based on her alter appearance as seen in the anime.

In order to promote the figure, currently attached to a building in Akihabara is a colossal board which spans several stories in height, and a few more in width – featuring the greatest of mahou shoujo plastic replicas on the front in an enticing call to action which beams of attention stealing potential.

However, not stopping there, the massive panel also contains relevant information – interestingly, in English. Seeing “ULTIMATE MADOKA” on such a gigantic advertising pane, and with an authoritative image to accompany, it certainly does indeed leave the onlooker feeling this is some sort of supreme magical must-have.

Yet there’s a significant flaw in the panel’s attempt to market a product, and that lies in its location – surely, nearly everyone in Akihabara, aside from a few petty “regular people” passing through, are already aware of this figure and has theirs pre-ordered. In that respect, this towering signage seems more as if merely taunting the surrounding vicinity as it reminds them of the figure which they must wait a brutal multi-month period before being able to grasp and appreciate however it is they do.

This figure releases November, although as to whether that matters any more is questionable as it’s likely sold out everywhere already – and any enviable individuals to have already secured theirs are likely to have had their calendars marked accordingly well in advanced as foamy substances spew from their mouths in a fevered anxiety.

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6 Comments

  • Sentum says:

    The advert doesn’t really show how the figure actually looks. Well it says ULTIMATE, that should be enough to convince you into buying one.
    Ogh those trees, they look so pretty.

  • Firetribe says:

    I want a PVC figure that size.

  • liberator says:

    If this advertisement was place outside Akihabara, I believe the message will need to be modify to those such as:
    Pay Homage to the New Savior; Own a Piece of Salvation; Witness the Birth of the One True Faith; among others.

  • eliscrubs says:

    “foamy substances spew from their mouths in a fevered anxiety”
    When it comes to being zombie-like, those cannibals in the US right now don’t got nothing on otaku.

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