A convenience store chain, FamilyMart, recently started up a collaborative promotion with Vocaloid, and even had their own flavor of Hatsune Miku made – now, their tiny stores are flooded with hundreds of otaku.
They should have seen it coming – introducing Vocaloid into their marketing sceme, Hatsune Miku specifically, resulted in an increase of customers as desired, although perhaps a bit too much? FamilyMart didn’t merely begin taking advantage of the Vocaloid fame, it also started carrying limited edition artworks of the character – prompting an overflow of otaku to manifest. The store is literally packed – and streets surrounding are congested for a good stretch.
Seemingly, the key to a successful business is Vocaloid.