Newspapers across Japan have been sporting some delectable iDOLM@STER full-page artworks as part of a foolish not-so-great advertising campaign – the issue resides on the fact that otaku don’t read newspapers. The expensive ads simply end up getting a few laughs out of the elderly readers – the older lolicon would be much too afraid to admit any sort of enjoyment from the images.
The ones behind the campaign didn’t even expect there to be any success from the ads stating “advertising effectiveness is not expected”, “young people today don’t read the newspaper” – the ads even went so far as to come in several variations with all different girls, listing alternate times and broadcasting networks of the harem series.
However it appears the advertising actually managed to succeeded ironically in the end as the legend of its failure reached many Japanese blogs, news sites, and 2chan – now spreading across Japan in its entirety virtually.
iDOLM@STER is in-fact airing today – a harem series filled with busty bishoujos and lolis, essentially every stereotype of anime girl there is, for all flavors of otaku enjoyment.